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Mental Notes

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What’s in a Color?

Branding, Logos, MarketingBy Christine WrightAugust 24, 2019

Ever go into a “super store” and find yourself stymied because there are too many options? Color can sometimes be like that. Just go to your average hardware store and watch the people in the paint department. You’ll see some walk away with nothing but a frustrated, confused expression. Others will walk away with stacks…

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What’s Your Problem?

Advertising, Business, MarketingBy James WrightAugust 24, 2019

The phrase “Marketing” can be intimidating to the small business owner.  It brings to mind “Mad Men” style boardrooms and endless high-pressure deadlines and glasses of old-fashioned. Now while I have had my share of stress over the years, I’ve somehow STILL not been able to look as dapper as Don Draper.  It may be…

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Wake Me up Before You Logo.

Branding, Logos, MarketingBy James WrightJuly 12, 2019

Say you’re starting your own business. You’ve already gone through the long process of settling on a name that best resonates with your mission and goals.  Now you need a logo, so you can order business cards and set up a website.  And if you’re pretty savvy with a computer you may be tempted to…

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A Picture is Worth a Thousand Dollar Lawsuit.

Advertising, Business, MarketingBy James WrightJuly 12, 2019

We all post pictures on Facebook or Instagram. A Google search will yield a kaleidoscope of images, photos and artwork that can easily be downloaded to your desktop with a simple “right click” of the mouse. But who owns those images? Say that you’re doing a PowerPoint presentation or an advertisement for your business, is…

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