Every company needs one, and getting your logo designed never seemed easier. So whether it’s WrightBrain Design or anyone else designing your logo, here are 3 things every logo should have: 1. It should be able to reproduce in black and white with as few grays as possible.Why? Because there are going to be times…
DetailsPicking and choose your company and logo colors. Once upon a time, 4-color process (or full color) was obscenely expensive. But everyone knew that color printing was more effective than black and white or grayscale. As way to add color without as much cost as full color, spot color was introduced to the world. Spot color, PMS-Pantone…
DetailsEver go into a “super store” and find yourself stymied because there are too many options? Color can sometimes be like that. Just go to your average hardware store and watch the people in the paint department. You’ll see some walk away with nothing but a frustrated, confused expression. Others will walk away with stacks…
DetailsThe phrase “Marketing” can be intimidating to the small business owner. It brings to mind “Mad Men” style boardrooms and endless high-pressure deadlines and glasses of old-fashioned. Now while I have had my share of stress over the years, I’ve somehow STILL not been able to look as dapper as Don Draper. It may be…
DetailsSay you’re starting your own business. You’ve already gone through the long process of settling on a name that best resonates with your mission and goals. Now you need a logo, so you can order business cards and set up a website. And if you’re pretty savvy with a computer you may be tempted to…
DetailsWe all post pictures on Facebook or Instagram. A Google search will yield a kaleidoscope of images, photos and artwork that can easily be downloaded to your desktop with a simple “right click” of the mouse. But who owns those images? Say that you’re doing a PowerPoint presentation or an advertisement for your business, is…
Details