Branding is one of those funny subjects that most people have an idea of what it is, but few truly understand how it works. In short, your brand is the pattern that establishes your company’s identity. So it’s more than a logo. Brand is more than a color palette. It’s more than a tag line.…
Picture an onion. Or, if you prefer space to produce, think of a solar system. Your logo is in the center, and everything else spins off of it. In fact, at least for the first couple of layers, everything should also be inspired by your logo. Center: Logo Ring 1: Colors and Primary Fonts Ring…
So you’ve mapped out your company’s solar system… or brought to tears with the onion model. Either way, you’ve more or less defined the elements of your brand. What Now? Now it’s time to write it all down in an brand standards manual. It can be a simple as a couple of pages of “this…
So your logo is settled, your solar system (or onion) is constructed, your manual is in place. What now? Now you need to think about collecting your resources and building your library. So where to build it? There are a couple of good options. For one, you can place it on a backed up server…
Recently I created a logo for a web-based business. In the course of our discussions I asked the standard question, “Would you also like me to design letterhead and business cards as well?” “Nah. I don’t think we’ll need it.” That response is becoming more and more common — and I can understand why. How…
When we think of logos, we think first of the business card. In fact, usually when someone calls me about a logo design business cards are usually mentioned in the first sentence. And that makes sense. Logos are the cornerstone of branding. From that mark comes the inspiration and direction for every other material that…
Every company needs one, and getting your logo designed never seemed easier. So whether it’s WrightBrain Design or anyone else designing your logo, here are 3 things every logo should have: 1. It should be able to reproduce in black and white with as few grays as possible.Why? Because there are going to be times…
Picking and choose your company and logo colors. Once upon a time, 4-color process (or full color) was obscenely expensive. But everyone knew that color printing was more effective than black and white or grayscale. As way to add color without as much cost as full color, spot color was introduced to the world. Spot color, PMS-Pantone…
Ever go into a “super store” and find yourself stymied because there are too many options? Color can sometimes be like that. Just go to your average hardware store and watch the people in the paint department. You’ll see some walk away with nothing but a frustrated, confused expression. Others will walk away with stacks…
Say you’re starting your own business. You’ve already gone through the long process of settling on a name that best resonates with your mission and goals. Now you need a logo, so you can order business cards and set up a website. And if you’re pretty savvy with a computer you may be tempted to…