Recently I created a logo for a web-based business. In the course of our discussions I asked the standard question, “Would you also like me to design letterhead and business cards as well?” “Nah. I don’t think we’ll need it.” That response is becoming more and more common — and I can understand why. How…
3 Creative Decision Pitfalls and How to Avoid Them. Even straightforward decisions can be tough. Weighing the options, examining all the factors, finding the “right” choice can be difficult. Creative decisions can be just as tough if not tougher for the very simple reason that “right” and “wrong” are subjective — it’s not necessarily math…
No one is going to argue with maximizing you bang for your buck, and in tough economic times, it is absolutely essential. So for many companies, the question becomes: Why bother with printing? After all, between a website and social media marketing departments just don’t need that huge print budget anymore. Besides, now it’s easy…
When we think of logos, we think first of the business card. In fact, usually when someone calls me about a logo design business cards are usually mentioned in the first sentence. And that makes sense. Logos are the cornerstone of branding. From that mark comes the inspiration and direction for every other material that…
Every company needs one, and getting your logo designed never seemed easier. So whether it’s WrightBrain Design or anyone else designing your logo, here are 3 things every logo should have: 1. It should be able to reproduce in black and white with as few grays as possible.Why? Because there are going to be times…
Picking and choose your company and logo colors. Once upon a time, 4-color process (or full color) was obscenely expensive. But everyone knew that color printing was more effective than black and white or grayscale. As way to add color without as much cost as full color, spot color was introduced to the world. Spot color, PMS-Pantone…
Ever go into a “super store” and find yourself stymied because there are too many options? Color can sometimes be like that. Just go to your average hardware store and watch the people in the paint department. You’ll see some walk away with nothing but a frustrated, confused expression. Others will walk away with stacks…