No one is going to argue with maximizing you bang for your buck, and in tough economic times, it is absolutely essential. So for many companies, the question becomes: Why bother with printing?
After all, between a website and social media marketing departments just don't need that huge print budget anymore. Besides, now it's easy to put your logo in Word and just print the stationary as needed. Why send anything to the printers anymore?
So ultimately, print is not dead. However, it's been on a diet and will likely continue to slim down as time goes on.
As with anything, there is no perfect universal solution to the print/electronic ratio. Each company has to decide for itself where and how much to invest in which medium. Ultimately, marketing plans will have to find the perfect synergy between its printing and electronic components.
Wondering what print and/or electronic options will work best for you? Contact us for a consultation today!