— May 22, 2015

A Picture is Worth A Thousand Dollar Lawsuit.

Why grabbing a photo off the internet may cost you more money in the long run.

— April 24, 2015

Wake Me Up Before You Logo.

The dangers of using clip art in logo design.

— July 29, 2014

What's Your Problem?

— April 1, 2014

What's in a Color?

Ever go into a "super store" and find yourself stymied because there are too many options? Color can sometimes be like that.…

— February 14, 2014

Building Your Brand, Part 4 – Your Library

So your logo is settled, your solar system (or onion) is constructed, your manual is in place. What now? Now you need to think…

— February 3, 2014

Building Your Brand Part 3, Pen to Paper and Implement!

Now it's time to write it all down in an brand standards manual.

— January 10, 2014

Branding Part 2, Building Your Brand from the Inside Out

Picture an onion. Or, if you prefer space to produce, think of a solar system. Your logo is in the center, and everything else…

— January 2, 2014

Branding, Part 1 — The Basics and Your Logo

Your brand is the pattern that establishes your company's identity. So it's more than a logo. Brand is more than a color…

— December 12, 2013

Multi-Touch Promotions

Just because multi-million dollar multi-touch promotional efforts might be a little out of reach for your own budget…

— December 4, 2013

The Letterhead Conundrum

Just like the sign on the front of your office, your letterhead represents you to the world. So here are 3 economical…

— November 27, 2013

Decisions, Decisions, Decisions...

Straightforward decisions can be tough. Creative decisions can be just as tough if not tougher for the very simple reason that…

— November 19, 2013

Christmas in July... or October...

When it comes to holiday promotions, and corporate Thank You Gifts, I start talking Christmas as early as July.